Evaluation question 1: "In what ways does your media product use, develop or challenge forms and conventions of real media products? "

Evaluation Question 2- "How effective is the combination of your main product and ancillary texts?"

Evaluation Question 3- "What have you learned from your audience feedback?"

Evaulation
by: hannieh

After sending the link to the video to some friends, it became apparent that we'd partly achieved our aim of creating a video based on verisimilitude and identification for the target audience. One of the suggestions I got from a friend, was to add more guitar solos. This could have been done, as opposed to showing long shots of the whole band at certain points.

One of the most important things we found via feedback, is that our target audience place high importance on gratifications such as aspiration and identification. This supports Dyer's theory while also suggesting that teenagers want someone to look up to or idolise , as opposed to just music. In order for identification to take place, we decided that the band would have to be an all female cast, with an aim of attracting young girls.

Interestingly, in a survey that Coco produced, we found that the majority of our target audience preferred to watch and listen to bands such as Paramore as opposed to Mumford and Sons or Leona Lewis.

Taking this into account, we tried to mirror their music video structure; that being one relevant to the genre. Which meant iconography via instruments and a performance based narrative.

During my own audience research carried out in the early stages, one friend on  Twitter mentioned that they would like the lyrics to be mirrored in the visuals (an allusion to Goodwin's theory of amplification). However, as she was the anomalie, we catered for this by editing in time
to the music, as opposed to making a video with a narrative.

Evaluation Question 4- "How did you use the media technologies in the construction and research, planning and evaluation stages?"

Modern audiences: James Bond

Music video Theory- Goodwin's theory of disjuncture/amplification

Goodwin's theory centers on amplification, disjuncture and notions of looking.'Shut up and let me go' by the Ting Tings is a good example of a video that is based on disjuncture, as it has no narrative, and the lyrics have no connection to the action on screen.

Semiotic Analysis of a Pop video- Katy Perry 'The one that got away'

Semiotic analysis of Katy Perry 'The one that got away' on Prezi